Instagram AR filters using methods, how to use and where to find?

• In the previous episode1, we have looked at the necessity of the AR filters and how we make. Then there is a question regarding it. How on earth do people know about the AR filters and find them to use? Especially marketers who need to explain the AR filters to team leaders, do not worry.

Instagram Story

1) Visit instagram account

(how to use AR filter_instagram)

The filter tab in your account is where filters are most frequently used. Since it is the most accessible passageway to reach consumers, it is important to competitively appeal this part.

2) Search Instagram effects

(how to use AR filter_instagram)

*Since the AR filters are also called as effects, so you can understand them as [ AR filters = effects].

① When post a story, swipe the bottom button right.

② Click the magnifying icon (Browse the effects).

③ Click the search right side above (A gallery of effects).

④ Search keywords.

⑤ Click ‘Use effect’

This is how to apply the filters on them when users post stories. There seem to be many routes, but you will quickly learn it once you follow, which is already familiar to filter users.

Here, I’ll give you a life-hack. As you see the image, the simpler filter name is, the better as users need to search in person. Following the filter naming policy, the length of filter name can be 20 characters including spaces but try to choose a shorter and easier name.

3) "Use" button in friends's story

(how to use AR filter_instagram)

What if my followers applied the filters that I want to use right away?

① Select a story on main screen

② Select a filter under top profile

③ Click ‘Use effect’

You can check it out by these steps. Even you don’t want to use it right away, simply tap the ‘Save Effects’ to use it when you want to do.

However, if the uploaded video is not taken by using filters but previously saved re-upload one, you cannot check the filters unfortunately. (But there is a way to DM to the followers!)

*Examples
A: Use and post filters by searching their name in stories -> Filters’ info appears😄
B : Repost a previously filmed video in stories -> Filters’ info not appears😣

4) Insert CTA in account stories / highlights

(how to use AR filter_instagram)

By using the Link Sticker function in Instagram, you can easily insert a CTA button.

When the AR filters are turned on, its unique link is also created.

Before posting a story, simply click on the link sticker to insert the link and specify the title you want. For titles, they could be using filters and promotional titles, right?

These AR filters that you put enormous efforts on can reach consumers more closely with various ways.

Instagram Reels

5) Effects button in account reels tab

(how to use AR filter_instagram)

① Click ‘Reels’ tab in account

② Click a filter name which is applied (If the filter is not used, the icon does not appear)

③ Click “Use effect” below the filters can be shared and saved

④ filter names + the number of reels that filters were used

As I mentioned in the story before, this is a way to check the filter that followers used for their reels.

Select the filter name that appears at the bottom of the screen to view related information, including effects saving function.

6) Use the effect on the reels screen

(how to use AR filter_instagram)

① Among edit tools, click the very left blinking ‘Effects’ tab (Based on the latest version)

② Click the magnifying icon at very left

③ Search keywords

④ Click ‘Use effect’

You can also apply the filters as much as you want when filming reels.
There is an ‘Effects’ tab among Reels edit tools, you can easily access.

With reels which is actively being promoted by Instagram, deliver a pleasant experience to consumers by creating filters that they can enjoy without burden!

Now, you can clearly see which route to find and use the AR filters, right?
Then, how do we make the AR filter with containing brand identity?
A planning, design, development team of WE-AR production team is here for you

From account management to influential collaboration, experience the maximum viral effects.

• Are you curious about more AR filter cases? Check out our portfolio by clicking here.

• Want to know everything from how to use AR filters to categories, usage data, and advertisement settings? Read our AR filter white paper by clicking here.

• For a detailed explanation in a warm human voice, contact us by clicking here.