Instagram, Tiktok AR filter : A shortform digital marketing tool



(WE-AR Portfolio_brand AR filter campaign)

 

What is the AR filters?

The AR filters are digital marketing devices that actively take advantage of this concept. You can understand it more easily with examples. Cases of AR filters that WE-AR brands create.

Through the AR filters, users become BlackPink, a K-POP artist, and a Batman and transform a Coca-Cola model. They can also have a virtual trip to Gwanghwamun a booming tourist spot in korea.

  • Augmented Reality refers to a reality that has been expanded by being added digital elements to the reality we live in. Simply, we can experience virtual digital contents directly in reality.

(global brand AR filter campaign)


*Global brands such as Hermes, Nike and Coca-Cola have already been communicating with consumers by using the AR filters.






The essential point is that consumers are able to be a virtual ambassador through the AR filters.

Brands convey their products, atmosphere and stories by containing in the AR filters to consumers which they have devoted to deliver.


Through social media that consumers use every day, they experience the filters very easily, share them with acquaintances and spread them to more and more people.

Instagram, Snapchat and TikTok are focusing on activating the AR filters by launching various challenges and supporting creators. As much as social media platforms are enthusiastically supportive, brands should not miss this opportunity.



Then how can we create the AR filters?

(spark AR program)




There is a tool called Spark AR that you can make your own filters which can be adapted on Instagram and Facebook among the world’s four major platforms.
(Top 1 : Facebook / Top 2 : YouTube / Top 3 : What’sApp / Top 4 : Instagram)


META launched the Spark AR in 2018 which allows people to create their own AR contents. Regarding the Spark AR, there are tutorials provided by META and many related videos can be found on YouTube. 



(spark AR program tutorial)


WE-AR is also using the Spark AR very effectively. In addition, we are official creators who teach tutorials at META on behalf of the Asian region. (The cute boy in the middle of the picture is our team member. 😉)


Proper handling of the tool is fundamental, but beyond that, there is an important starting point. It’s planning. just fun and simply pretty filters cannot be imprinted on consumers. You should deliver your brand messages more precisely and specially. 



Is it too difficult?
Don’t worry.


What you need is the messages that you want to deliver.
Leave the rest to us, WE-AR.From Instagram to TikTok Snapchat, Let's be with WE-AR!

With a WE-AR production team, AR filters optimized for Instagram and Tiktok can be created by adding design and development based on solid planning solutions.


[WE-AR production team]
  • The planning team : Accurately analyze the purpose and goal of the brand to plan the composition and flow of filters.
  • The design team : Expand the ideas from the planning team and derive them into 2D/3D designs that users can adjust.
  • The development team : Add programming to the Spark AR tool to complete the AR filters with various natural functions.

Do you want to know more about the brand AR filters by WE-AR? (Click here)


I briefly talked about the necessity of the AR filters and how to create them, and I will continue to introduce how to use them!


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